Destroyed it!

We've been blown away by the quality and quantity of submissions we received for our inaugural #DestroyThisBrief. In total, there were 108 entries, from far and wide across the industry, and the globe. 

Thank you to everyone who took the time to find ways of creating a more diverse and inclusive ad industry. We appreciate you.

THE SHORTLIST

SHORTLIST AFTER ROUND TWO JUDGING

1. Another Dave Another Dollar - Jessica Thompson

2. Extending Adland - Team Special Group

3. Mad Things - Anneliese Sullivan & Melle Branson

4. Parental Ad-visors - Leila Cranswick & David Roberts

5. Refugee Pencil - Carl Robertson & Blake Arthur

6. White Dad Adoption Drive - Rees Steel

THE PROCESS

ROUND TWO JUDGING COMPLETE

ROUND TWO JUDGING has now concluded and our Global Jury has selected a shortlist of SIX IDEAS. These entries will be assessed in a LIVE JUDGING SESSION, where entrants will be invited to present their ideas.

IMPORTANT NOTE

Please note that across the pool of entries, some submissions had the same or similar central ideas.

Where this was the case, we assessed which version, or versions, of these ideas had elements which stood out in some way, be it in terms of the insight or executional detail.

TIMINGS

ROUND ONE JUDGING - COMPLETE

ROUND TWO JUDGING - COMPLETE

LIVE JUDGING SESSION - COMPLETE

WINNER ANNOUNCEMENT - W/C 27 FEBRUARY